Creating a strategic performance advantage is the key to taking your performance and productivity to the next level. And, keeping true to the philosophy of getting more with Les – it’s not difficult to do.
1. Clarity is the key
The first step in creating a strategic performance advantage is to clarify what you want to accomplish. Start with a S.M.A.R.T. vision. For a vision to be powerful, it must be specific. It must be measurable, achievable, realistic and time-bound.
A vague vision produces vague results. It’s one thing to say: “Someday I want to make a living being a consultant.” It’s quite another thing to say: “By December 31, 2010, I’ll have created XYZ and Associates, a $250,000 a year, Dallas-based consulting practice, specializing in change management for small to medium-sized companies in the medical services industry.”
In this particular example, the vision captures revenue expectations, clarifies the target market and the geographic scope of the business. Specificity is the key. Vague vision statements simply don’t have the power to move an individual or an organization forward.
2. Focus
The primary difference between vision and focus is scope. While a S.M.A.R.T. vision clarifies the big picture for improved performance and productivity, focus narrows the scope of the work to be done. As Jim Collins says in his business classic, Good to Great: “The real path to greatness, it turns out, requires simplicity and diligence. It requires clarity, not just illumination. It demands each of us to focus on what is vital – and to eliminate all of the extraneous distractions.”
We clarify our focus by setting meaningful and measurable objectives, and you won’t need many of them. The objectives would be linked directly to your vision statement. In the example of the vision above, we would want to set objectives for monthly revenue, for sales, and marketing, among others.
3. Focused Activity
Achievement is about doing, not dreaming. To that end, we want each day to count when it comes to making our vision a reality. Once our vision is clear, and meaningful objectives have been set, the next obvious step is to take actions every day that will complete stated objectives. Make sure you’re carving out roughly 90 minutes a day to work only on those activities that will accomplish your goals.
Tags: achievement, activity, business, clarity, focus, goals, performance, productivity, strategic, vision
